Noise is building what it calls a "stock market for trends", a place where you long and short the attention paid to trends, brands, narratives, and ideas across the internet. It is not a binary prediction market. You're not betting on whether something happens. You're trading on how much attention something is receiving right now and where that attention is headed.
The key difference from Polymarket or Kalshi: those platforms ask "will X happen?" with a yes/no resolution. Noise markets are continuous, they have no single resolution event. A market for "AI" or "crude oil" or "Polymarket" trades like a stock price, moving up and down in real time as attention shifts. You can open and close positions any time.
Founded in New York by Gabriel Perez Carafa, Noise ran an early testnet from May 2025 with 1,300+ users across 14 crypto attention markets. In January 2026, Paradigm led a $7.1M seed round. Beta V1 went live April 1, 2026 — invite-only, credit-based trading. It costs $5 to start trading (anti-spam measure). Credits are purchased with fiat (Cash App, Amazon Pay) or USDC (Ethereum/Solana via MetaMask or Phantom). Full mainnet with real capital settlement on Base is upcoming.
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